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Chabi Nouri Becomes Piaget's New CEO And Only Woman CEO Of Any Richemont fake watch And Jewelry Maison

The changes in leadership at the Richemont Group continue. Richemont has announced that the new global CEO for Piaget will be its international managing director of sales and marketing, Chabi Nouri, who joined the group in 1998 as product manager for Cartier. This is of course an important step for Piaget, but it's also an historic occasion for Richemont as a whole: Nouri is the first woman to step into the global CEO position for one of the group's fake watch and jewelry brands. Women in high-level management positions in the luxury fake watch industry remain a relative rarity, and it's nice to see some progress (finally) being made.

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Nouri is a Swiss native, and has also filled the roles of international retail area manager for Europe, America, and emerging markets and jewelry group manager, both at Cartier.

Richemont chairman Johann Rupert remarked at an investor's meeting last November, "I want to see less grey men, less grey Frenchmen, as a subcategory...we have too few women. We don't have enough diversity," according to Bloomberg.

Chabi Nouri, CEO Piaget

In a statement, Piaget says, "[Nouri's] mission at Piaget is to modernize and rejuvenate the new positioning and ambition of the brand, while capitalizing on its history and unique heritage; as well as leveraging its development strategy across the world and launch a new managerial dynamic."

As an aside, the very first female CEO of any Richemont brand was Marianne Romestain, who became the global CEO of the French luxury leather goods house Lancel in 2014, a position in which she remains today.

Update: An earlier version of this story stated that Ms. NouriMs. Isabelle Guichot was CEO of Van Cleef & Arpels from 1999-2005; Ms. Nouri is the first woman fake watch & jewelry Maison Global CEO since Ms. Guichot's departure from that position, and currently the only sitting woman Global CEO of any Richemont fake watch & jewelry Maison. --Ed.

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